Brief: OXFAM

Sustainable Prospects 19/20: Live Brief Introduction with OXFAM, Wednesday 

18 September 2019, 3pm GMT

Fig. 1 OXFAM (screenshot by author)

OXFAM- their mission is to end the injustice of poverty. 

They work in emergencies, people affected by conflict or disaster.   And also long term development work- chronic poverty and the causes. 

Fundraising and awareness is important for this organization.  As well as campaigning and influencing governments etc. 


Climate Change

How we can all work towards reducing carbon emissions and greenhouse effects.

Poverty and Inequality: Countries that are middle class + often contribute the most to these climate change issues, and they are also the countries with the power to adapt when change happens.  Countries with poverty often do not.  That is where the inequality lies. 


COP

Conference of Parties.  Connected with the UN. 
The next event is happening in CHILE in December.  Scientists, Environmentalists, Government people, etc. will attend. 

Working under the umbrella of loss and damage OXFAM is trying to push for rich countries to try and pay and support until the other countries can become resilient to the effects of climate change. 


THE Brief: Develop ideas on how to engage people in this campaign.
1. Tell us the photographic approach (visual) 
Photography is Key to this work.
2. What is your communication strategy?
(who is the audience)
3. How will the work be shared?
4. What is the timeline?
5. What resources do you need?
6. How can you measure your success?

Option 1:
Your Street and Climate Change
How can we as individuals make less of an impact on the planet?  What's the story of our street?
How to transform a local story to a global campaign.

Option 2:
COP
How to visualize that the poorest people on the planet are the most effected by climate change, how can they be better supported?
Organize an exhibition
Social Media Campaign
Series of projection events
Local advert

OXFAM is open to new ideas. 


Thinking of my own work and my current location this brief could be the most difficult to complete successfully.  Not saying it couldn't be done- there would have to be some serious outside-of-the-box thinking going on.