Editorial vs. Advertising

Notes on a

Live Lecture with Anna-Maria Pfab
Falmouth University

25 October, 2019

FIRST: 
Editorial vs. Advertising  

The main differences between
is the process and the result.

•Editorial has a storytelling element that may not be found in Advertising except for telling the 'story' of the brand or an image. 
Editorial photography might appear in newspapers, magazines, and (I hadn't thought of this one) textbooks.   
     •Things to consider: Time Period (how long), Media (the what), Territory (area it will cover)


There is also a big differences in budget, goals client and ownership.  Also how the release will work.


HOW TO GET SEEN- or how to approach a new client:

•Send an email (tip from a student: send a physical print to break through the email barrage)
•Create a pitch
• through other editorial
•Social Media (especially Instagram- yikes I better work on this)
•Competitions 

On an Editorial Pitch via email be careful not to send your work in a link difficult to access or links with extra steps like sign-ins.  Make it as easy as possible for those looking. 

Know your client- make sure your pitch is a good match for what they do, make sure it fits the publication or the agency. 


Links for future use:

Definition of Terms Used  or
https://www.photoagentslondon.co.uk/terms-conditions/geographical-acronyms/

Usage Calculator or
https://www.the-aop.org/information/usage-calculator

also

Commercial Law Firm:  Swan Turton  www.SwanTurton.com

The AOP: www.the-aop.org  www.the-aop.org