Headway Group, Brief in Progress

Fig. 1: About Images 2019. 

Just a quick update:

I have been assigned the group working for the Headway East London.

We have had a couple webinar meetings  (all 4 members attended) via. the group 'big blue button' on canvas and they have both gone rather well.

We have discussed Headway and its purposes, and tossed around a few ideas.  Our first idea, before we could formulate any sort of pitch, was to get to know a little more in detail about Headway East London and what they might be specifically looking for.  SO...

We sent in an undercover agent....

Or close to it- Nick Hodgson lives close to Headway East itself (definitely much closer than me!) and agreed to (after getting permission from those that be at Falmouth) make a visit to Headway, check out their facilities and get to know them and their needs a little more.

As for the marketing ideas, since we know it will most likely be a social media type marketing campaign we started looking around at what makes for a successful campaign in that area.

It seems as though it is best to have a main theme with 4-5 angle's or mini campaigns  \under it. We tossed around a lot of ideas.

Were really looking for something that expresses the fact that they (Survivors of Brain Injury) are not the same person after, even though they may look the same as before.


After two meetings, and several emails we have an IDEA.

Sorry can't tell you here- anyone could be reading this!  We might not be the only group with undercover agents.





Figure 1: About Images. 2019. [online] Available at https://elements.envato.com/detective-P4KQCS2 [accessed, with subscription, October 2019].